Case Study: 76.16% Traffic Increase and 3x Lead Growth in B2B Healthcare Tech

Client Overview

• Industry: Healthcare Technology

• Services: Remote patient monitoring and telehealth solutions

• Target Audience: Hospitals, healthcare providers, medical institutions

Project Start Date: Jan 2022

Note: This case study reflects results achieved within the first 6 months and ongoing improvements in visibility and lead generation.

The Challenge

The client approached us with a stagnant traffic problem. Despite offering innovative solutions in telehealth and remote monitoring, their organic traffic had plateaued, and they were struggling to attract and convert quality leads. Major challenges included:

• Lack of Traffic Growth: Their traffic numbers were static, with little to no growth in organic reach.

• Low Conversion Rate: The site was not optimized for capturing leads from organic visitors.

• Attribution Issues: HRS lacked clear attribution for SEO’s contribution to their sales pipeline, making it difficult to justify further investment in organic channels.

Our goal was to increase visibility, drive high-quality traffic, and improve conversion rates, ultimately increasing HRS’s lead generation from organic search.

Results in 6 months

In just 6 months, we helped the client to achieve a 76.16% increase in organic traffic and grew their monthly leads from 20-25 to 70-75 per month (source: Hubspot new contacts logged into the system, attributed to organic channel). Here’s a look at how we made it happen.

Our Goals

For this client, we set out with three main objectives:

1. Boost Organic Traffic: Target a 50% increase in organic traffic within the first 3 months.

2. Increase Visibility: Improve visibility metrics, aiming to push key healthcare keywords to top positions and to rank for the prime keywords we set during the assessment stage.

3. Drive Conversions: Triple monthly leads from organic and direct traffic by optimizing the site for conversions and from keywords intent targeting.

Our Approach and Implementation

Our strategy combined technical SEO, targeted content, and conversion rate optimization:

Step 1: SEO Audit and Technical Fixes

We began by conducting a comprehensive audit to identify technical issues holding the site back. Key improvements included:

• Site Health Boost: Increased site health from 60% to 92% by fixing indexation issues, broken pages, and redirect errors.

• Internal Linking: Improved internal linking to enhance page flow, directing traffic to high-value pages and improving user experience.

Step 2: Keyword Strategy and Content Optimization

Our keyword research highlighted high-value terms like “telehealth monitoring heart failure” and “remote monitoring blood pressure”—terms client wasn’t ranking for initially but which had high conversion potential. Our content efforts included:

• Ranking for Key “Money” Keywords: We pushed 31 new keywords to the top 10, including critical terms like “RPM devices,” “remote patient monitoring systems,” and “patient engagement strategy.”

• Content Calendar with Subject Matter Experts: Collaborated with client subject matter experts to develop a content calendar, enabling our writers to create high-quality, informative articles that attracted traffic and built authority in the healthcare sector.

Step 3: Conversion Rate Optimization

We optimized the site for conversions by:

• Adding Clear CTAs: Strategic CTAs were placed across the site, guiding visitors toward lead-generating pages.

• Enhanced User Flow: Directed traffic to the most relevant pages through internal linking, maximizing engagement with high-intent content.

Step 4: High-Quality Link Building

To further boost authority, we focused on acquiring quality backlinks from respected healthcare publications, resulting in 53 high-authority links. This bolstered the credibility and ranking power of Client's key pages.

Results and Impact

The results of our work have been transformative for Health Recovery Solutions:

• 46% Increase in Traffic: Organic traffic grew by 76.16% within 6 months, making it the highest-performing traffic channel.

• Visibility Surge: Improved visibility from 0.62% to 17%, with 38 new keywords in the top 10—many of which are high-conversion healthcare terms.

• 3x Lead Growth: Monthly leads from organic and direct traffic increased from 20-25 to 70-75, significantly strengthening the sales pipeline.

Looking to Drive Quality Leads in Healthcare?

Ready to boost your traffic, rank for high-conversion keywords, and grow your pipeline? Book a 15-minute call with us today to discuss how we can help your healthcare tech business achieve similar results.