Case Study: 108% Traffic Growth in 6 Months for a Cryptocurrency Development Company
See how we doubled traffic and boosted conversions for a cryptocurrency development company in just 3 months. Dive into the strategy behind the results!
Saif Abbas
5
min read
Client Overview
Industry: Cryptocurrency Development
Target Audience: B2B, Global
Project Duration: 6 months
The Challenge
A cryptocurrency development company approached us with a critical issue. Their traffic was rapidly declining, and most of their existing traffic wasn’t converting into valuable leads. They were primarily ranking for generic, top-of-funnel keywords with low intent, leading to poor pipeline results. They needed a quick turnaround, so our goal was clear: drive high-quality traffic and boost conversions within 6 months.
Results in Just 6 Months
In just 6 months, we doubled their organic traffic, achieving a 108.53% increase and pushing 70% of targeted keywords to page 1. Additionally, lead generation from targeted keywords jumped by 131.35%. Here’s how we made it happen.
Our Goals
Reverse Traffic Decline: Achieve a 100% increase in high-quality traffic within 3 months.
Improve Conversion Potential: Shift focus from generic to high-intent keywords and enhance user experience.
Boost Keyword Rankings: Push at least 70% of high-conversion keywords to the first page of search results.
Our Approach and Implementation
Step 1: Comprehensive SEO Assessment
We began with a detailed SEO assessment, analyzing every component of their website. Comparing them with competitors, we identified gaps and uncovered key issues:
Indexation Problems: Important pages were not ranking due to cluttered content and poor structure.
User Experience: Navigation issues and a lack of clear conversion paths made the site difficult to engage with.
Step 2: Quick Wins and Technical Fixes
Our team implemented a series of “quick wins” by resolving technical issues, revamping essential sections of the site, and enhancing internal links to create a smooth flow from content pages to marketing-focused pages. This unclogged their traffic pipeline and led to immediate improvements.
Step 3: High-Intent Keyword Targeting and Content Strategy
We shifted their focus from generic keywords to mid- and bottom-funnel terms with clear intent, mapping these keywords to new or optimized pages. We linked relevant content to these pages to drive qualified traffic, ensuring users reached the most valuable areas of the site.
Step 4: Active Link-Building Campaign
Our outreach team started acquiring 10–15 quality backlinks per month, leveraging diverse tactics to build authority. This boosted keyword rankings and increased visibility.
Results and Impact
Our focused efforts achieved the following for Shamalatech:
108.53% Increase in Traffic: Doubled their traffic in just 6 months, reversing the previous decline.
70% of Keywords on Page 1: Achieved top rankings for high-intent keywords crucial for conversions.
131.35% Increase in Leads: Improved lead generation by optimizing user experience and focusing on keywords that drive conversions.
Client Testimonial:
“Incify team managed to fix our long-time SEO problem. For years we didn’t rank for our targeted keywords, and they did that in 3 months.”
— Arun Kumar, Co-founder & CMO | Shamalatech
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