In simple terms, SEO entails optimizing your content visibility so it shows at the top of search engines. Searchers rarely go to page 2 to find answers — they usually pick from the top five positions. By optimizing your content for SEO, you ensure that it shows first and ahead of your competitors to capture traffic that can potentially lead to a conversion.

SEO success depends on four pillars: technical, content, user experience, and authority. To ensure that it works:

1. We start first with an audit (imagine a doctor doing a health check, tests, and evaluation before major surgery).
2. After that, we fix the technical stuff (so that the search engines can read and crawl your site).
3. Then we improve the user experience to enable your site to convert traffic (the user experience is very important and can severely impact results).
4. After that, we optimize your old content and build a content plan (SEO is all about producing valuable & shareable content).
5. The last step is promoting your content with outreach campaigns (link building) and building your authority with PR links so that your site content is trusted by the search engines.

   That always works — we have never had a client who did that without getting results. When you put more effort into the quality of the content and think beyond the algorithm and more about your users and what matters to them, results are guaranteed because that’s what Google (or any search engine) wants.

   However, if you try to trick the system and focus on the algorithm and not the users, the results will be short-lived and lead nowhere.

Reports can be broken down into two types:

1. Stakeholders’ report: Top-level report focusing on what matters (traffic coming to the site from organic channels, and how that traffic converts into leads/sales).
2. Analysis report: Detailed report focusing on vanity metrics such as ranking movement, authority metrics, engagement with the site and content, user behavior after the first visit, and trends in search behavior. That type of report is helpful to the team working on the account since that data can be used to optimize the strategy so that it’s more aligned with the users.

We report bi-weekly and monthly. Every client will have access to a custom dashboard that has all the important metrics, and our team will deliver bi-weekly analyses and updates. We also invite our clients to Asana, where they can see the progress live and what we are working on with full transparency.

SEO consulting is advising a business on what works and what does not. Let’s say you have a team that is doing SEO, but the results are not as expected. By inviting a consultant to audit your business SEO, that consultant can work with your team and develop a better strategy that can deliver results.

We offer a consultancy service — ask us about it!

SEO is all about producing valuable content and integrating it with social media to maximize the impact.

All of our content plans come with a social media strategy tailored to each channel. For example, let’s say we produced long-form valuable content for the blog… from that same content, we can create several social media campaigns to promote that content, delivering twice the impact.

Social media campaigns can boost SEO since they send signals to the algorithm that the content is shared and liked. It’s all part of the algorithm.

International SEO is for businesses that sell globally in multiple locations and need better visibility in each local market. It often requires a local and targeted strategy to tackle each market. The content should be tailored to address a specific region, yet still be under the same domain.

Local SEO is for businesses that serve local communities such as small cities, or those selling products to geo-targeted locations. A dentist, a local photographer, a barista shop, or a barber are all examples of businesses that can benefit from local SEO.

Even if you have the best service or the best product, what good is that if no one can discover it?

Without SEO, your marketing choices are limited. Your only option is to pay for advertising — that is not sustainable and can very quickly drain your budget dry. With SEO, people can discover you naturally, and they tend to trust those businesses that show first rather than those that run ads.

SEO is not a cost, it’s an investment. Whatever money you put in, it will pay off 1000 times back.

How much to invest depends on your business’s nature, scale, and goals. There is no one-size-fits-all solution. If you are a global brand with multiple locations, you will need a bigger team, more resources, and lots of effort to get results — therefore, it can cost more. If you are a local business with a simple site, and your audience is not complicated, you might need a few hours a month to get results, so it can cost less.

We have three standard packages starting from $1000/mo that fit most clients — and if you need something different, we can customize a package for you.

If you have a new site, it will take at least a year to see results. It depends on the industry and your competition, but don’t expect immediate results — no one can promise that.

Every new site needs to go through the process of proving itself worthy, which can take some time.

If you’re an established brand with a long history (or been around for more than three years), but your site is old and rusty, and your content is not as good as those shown on page 1, you should see good results in three to six months after starting the SEO program.