With costs set to rise across the board in 2023 due to inflation, what businesses invest in SEO and how they spend their SEO budget, has never been more important.
Businesses in Singapore realize that, to stay competitive, they need to rank high on search engine results pages (SERPs).
As a result, many people are looking for ways to improve their website’s SEO. However, some business owners are still unsure about how much these services cost and what companies offer the best deals.
In this article, we will look at the current state of SEO pricing and how it is expected to change in 2023.
- What is SEO, and why you need it
- How has SEO pricing changed over the years
- What to look for when choosing an SEO company
- How much should you expect to pay for SEO services
- The benefits of investing in SEO
- Final thoughts on SEO pricing
What is SEO, and why you need it
SEO, or search engine optimization, is the process of improving the ranking of a website on search engine results pages.
This can be done in a number of ways, including optimizing the website content, improving the website’s structure, and increasing the number of backlinks to the site.
SEO is important because it can help your website reach a wider audience and generate more leads and sales.
Out of all the possible places your website could appear on a Google search, only 10 show up on that all-important first page.
When you type in a Google search, how frequently do you move away from the first page of results to the second or third pages?
It’s highly unlikely that you’ll ever have to click past the first page of results on a search engine, because the top few options will usually contain what you’re looking for.
If a customer searches for something your business offers, of course you want to be one of the top ten results on the first page! Otherwise, you’re not only surrendering customers to your competitors but also missing out on revenue.
SEO is not only about improving your visibility and gaining traffic—it’s about positioning yourself as an authority in your field. And when you’re a trusted authority, people are more likely to be loyal to your brand.
SEO not only pulls in new clients, it solidifies your relationship with them because you have built trust.
What to look for when choosing an SEO company from Singapore?
If you’re a business owner in Singapore—or really, anywhere—and you’re looking to improve your SEO but don’t know where to begin, this post is for you.
There are a few key things you should keep in mind when searching for a company to help improve your website’s SEO:
1. Experience – It’s important to work with a company that has a lot of experience in SEO. They will know the latest trends and changes that are happening in the industry and be able to help your website rank higher.
2. Cost – Don’t just go with the cheapest option. Make sure you research different companies and their pricing before making a decision. You want to work with a company that offers good value for your money.
3. Reputation – It’s also important to research the company’s reputation. Look for reviews online, and case studies, and ask around for recommendations. You want to work with a company with a good reputation, proven methods, and is known for providing quality services.
How much should you expect to pay for SEO services?
The cost of SEO services can vary depending on the size and complexity of the project, as well as the level of experience and expertise of the SEO consultant or agency.
The average monthly price tag for an SEO company in Singapore is SGD1500, however some experienced consultants charge up to three times that amount.
Freelancers usually charge less, with basic SEO packages starting at around SGD500 per month. However, beware of choosing a cheap freelance option because the chances are high that you will be disappointed in the results.
Here is why…
Without all of its parts working together, SEO falls flat. At the end of the day, agencies and experts are only following what Google recommends. And for every part, there is an external cost associated with it.
What are those parts involving any SEO project that can cause a spike in pricing?
Content: Content writing is an integral and important part of any SEO plan. A content calendar and an active strategy to produce new content regularly are essential for success. Keep in mind that SEO is all about quality content, so a good writer will be worth their weight in gold.
Development: Sometimes, a developer is needed to fix codes, restructure the site, or develop new pages. All of these activities add to the cost.
UXUI design: Not only does effective SEO get your website ranking for chosen keywords, but it also leads to increased conversions. A UX/UI designer will help create a design that converts traffic into sales or opted-in subscribers.
Data analysis: Not only is it important to have someone actively monitor your keywords and Google algorithm updates, but they must also be able to interpret any spikes in traffic. These are resource-intensive tasks that quickly become costly if left unchecked.
Link building: Without link building, it is impossible for Search Engine Optimization (SEO) to work correctly. Link building requires extensive resources and professional knowledge if done correctly and can be costly.
Considering all of the factors mentioned above, if you pay SGD 500, how can that realistically cover the cost of production while still making a profit?
If you choose a cheap SEO offer, this is what you will receive:
- Automated reporting often completed by an AI with little to no human input. It can resemble a complex set of data, giving the false impression that a lot of time is spent completing it when, in reality, minimal effort was required.
- Automated SEO audits are often conducted by tools like SEMrush or free tools that can crawl and audit sites. However, if you examine the results closely, you’ll notice that none of it makes sense.
- Content that is created solely to fool Google’s algorithm, rather than provide value for the reader, is often filled with keywords and difficult to read. This type of content provides zero benefits to whoever reads it.
- A spammy link from whoever is selling it cheap can potentially land your site a penalty.
- Rarely will anyone even look at your conversion and how that traffic translates into ROI
So what should you expect to pay for SEO services?
As a general rule, you should expect to pay anywhere from SGD1500 to SGD7000 per month for quality SEO services.
At Incify, we offer 3 packages:
Basic: Starting at SGD 1500, this plan is perfect for startups and small businesses who want to work together with us to create quality content that will help turn SEO into a profitable channel.
Pro: Starting from SGD 3500, designed to help businesses achieve their aggressive goals, whether it is ranking higher on search engines or increasing conversions. We take care of everything so that you can focus on running your business.
Plus: If you’re a high-growth business seeking to establish yourself in multiple regions, this service is perfect for you and starts at only SGD 5,000.
However, it is important to remember that the cost of SEO can vary depending on the size and complexity of your website and your specific needs. The packages any SEO agency offers are often designed to fit within a specific group, but in some cases, the best option for you is to get a customized quote.
The benefits of investing in SEO
SEO is one of the most important investments a business can make. By improving your website’s SEO, you can bring in more customers, boost your credibility, and support your content marketing efforts.
Additionally, investing in SEO can help you reach more people, give you a competitive edge, and provide quantifiable results.
We are more likely to click on the organic search results over the ads because we trust Google and assume that whoever is ranking high organically has worked hard for it.
Search engine optimization has clear website advantages and can expand growth over time. Also, by investing in SEO, brands establish authority and respect with potential customers—which makes it such a significant element of a digital marketing strategy.
Final thoughts on SEO pricing
When it comes to SEO, you get what you pay for. Cheap SEO services often provide little value and can even damage your website’s ranking with Google.
If you want quality SEO that will help your business grow, be prepared to invest anywhere from SGD1500 to SGD10000 per month.
At Incify, we offer three packages starting at SGD 1500 per month that are perfect for small businesses and startups who want quality content and results-oriented SEO.
We offer a free, customized SEO assessment and plan worth SGD 700. All you need to do is fill out the form, and we will tailor a package specifically for you.