Case Study: How We Drove +266% More Organic RFQs for JJ-LAPP in 90 Days

When B2B leader JJ-LAPP faced stagnant growth, they needed a partner who could deliver more than just rankings—they needed a measurable impact on their sales pipeline, fast. Here’s how we delivered.

The Challenge: Data Blindness & Technical Roadblocks

JJ-LAPP had a powerful reputation but faced a perfect storm of B2B marketing challenges that choked their growth:

• Complete Data Blindness: The team was flying blind. With no real data tracking or attribution, it was impossible to know what users were doing, where leads came from, or how to make informed decisions.

• A Technical Dead End: Their massive SAP Hybris eShop was locked down. We were told it was impossible to edit the thousands of product pages, creating a huge barrier to optimization.

• Confused Regional Identity: As the exclusive distributor for a major global brand in Southeast Asia, they struggled to stand out online. Their site lacked the strong, localized signals needed for Google to recognize them as the primary authority in their target markets, causing them to compete with their own parent brand for visibility.

• A Broken Customer Journey: Engineers would search for parts on the main site only to hit a frustrating "nothing found" page, costing JJ-LAPP valuable leads daily. (Add screenshot here from Microsoft Clarity showing a session recording of a user failing at site search.)

Our Multi-Phase Strategy for Growth

We designed a comprehensive, phased approach to first fix the core issues, then scale authority, and finally, launch targeted campaigns to dominate the market.

Phase 1: The 60-Day Foundation Sprint

Our initial two-month sprint was a hyper-focused effort to generate immediate ROI.

• Activated Full-Funnel Lead Management: We fixed their data blindness by implementing GA4, GTM, and Microsoft Clarity for deep user behavior insights. Crucially, we connected every web form and social media entry point into a centralized system. This eliminated the tedious manual process of exporting leads from WordPress and enabled automated lead tracking, tagging, and routing. Now, the right SDR is notified instantly, and lead nurturing can begin immediately—a huge efficiency gain for the marketing team.

• Executed the "Impossible" Fix on SAP Hybris: We engineered a script to programmatically optimize titles, meta descriptions, and schema across the entire locked-down eShop. (Add screenshot here showing a "valid items detected" report from Google's Rich Results Test for an eShop page.)

  
  

  Technical Deep Dive: How We Did It

  • The Problem: Product and category pages had messy, auto-generated titles (<title>SKINDICHT... | Locknuts | Main | ...</title>) and no meta descriptions at all. This hurt rankings and click-through rates.

  • The Constraint: We couldn't edit individual product pages. The solution had to be at the template level.

  • Our Solution: We provided the dev team with lightweight code snippets for the core JSP templates (productDetailsPage.jsp and categoryDetailsPage.jsp). This script intelligently grabbed existing data like product names and breadcrumbs from the application model. It then used that data to dynamically build clean, SEO-friendly titles and compelling meta descriptions for every single page—all from one central script. No manual edits, no tedious busywork. Just a clean, scalable fix that solved the problem for thousands of pages at once.

    
    

• Established Local & On-Page Authority: We overhauled key service pages with high-intent keywords to capture buyers. To solve the regional identity issue, we built out dedicated location pages for each target country (SG, MY, TH, VN) with localized information.

• Built Foundational Authority: We kicked off targeted outreach campaigns from day one, acquiring over 20+ high-DA, contextually relevant links to build a strong foundation of trust and authority with Google.

Phase 2: Scaling Authority & Automating Creativity

With a solid foundation, we took over the content and social media calendars to build momentum.

• Launched AI-Powered Visuals: To create on-brand visuals at scale, we trained a custom AI model on JJ-LAPP's brand guidelines. This allows us to turn any image into a unique, brand-aligned illustration instantly, cutting time and costs.

  
  

• Established a Content & Link-Building Drumbeat: We began a steady rhythm of high-quality, authoritative blog posts and social media content. To amplify every piece, we continue to acquire 5+ new authority and local links every month, ensuring new content ranks faster and overall domain authority keeps climbing.

  
  

The Results: Immediate, Tangible Impact

The Foundation Phase proved that the right groundwork delivers immediate pipeline growth. In under three months, we drove:

• +266% Increase in Qualified Organic Leads: Translating into 20 new, product-related inquiries in just one month. (Add screenshot here of the GA4 event report for "submit_lead_form" showing the 266% MoM increase.)

• Dominant Search Rankings: We catapulted 30 high-intent keywords to the Top 3 positions and pushed over 70 more to Page 1. (Add screenshot here of the SEMrush keyword ranking distribution chart showing the growth in Top 3 keywords.)

• Explosive Market Visibility: We achieved a +45% visibility increase in Malaysia and +39% in Singapore, blowing past key competitors. (Add screenshot here of the SEMrush visibility trend graph for Malaysia or Singapore.)

• A Revitalized eShop: Our custom script worked perfectly, getting product pages featured in rich search results and Google's AI Overviews.

  
  

Key Takeaways

1. Foundations Drive Immediate ROI: The right technical and data groundwork isn't a long-term "wait-and-see." It's the fastest path to leads.

2. Turn "Impossible" into an Advantage: Technical limits are opportunities for innovation. Our custom scripts and AI models created a massive competitive edge.

3. You Can't Improve What You Don't Measure: An integrated data system is the only way to prove value and make smart decisions.

What's Next: Phase 3 With a solid foundation and growing authority, we are now preparing to launch Phase 3: Tactical Omni-Channel Campaigns, designed to aggressively capture market share and accelerate pipeline growth.

Is Your Marketing Driving Your Pipeline?

If you're ready to stop guessing and start seeing a measurable return on your investment, we should talk.