Case Study: 46% Traffic Increase in 2 Months for a Major Automotive Brand
See how we boosted a major car brand’s traffic by 46% in 2 months, reclaiming their market share from unauthorized resellers. Read the full story!
Saif Abbas
5
min read
Client Overview
Industry: Automotive Manufacturing
Region: Southeast Asia
Project Start Date: February 2024
Due to an NDA, we’re unable to disclose the brand name but can share key insights.
The Challenge
A well-known car manufacturer in Southeast Asia approached us with a traffic issue. Despite working with multiple prominent agencies, their website traffic was stagnant year over year and had started to decline slowly. They were losing ground in search engine rankings but couldn’t pinpoint the cause.
After a detailed assessment, we discovered the core issue: numerous unauthorized resellers were using the same brand name, logo, and similar domain names (e.g., using different TLDs like .co and .my). These resellers were ranking for branded keywords, causing confusion and taking valuable market share.
Fast Forward to Now
In just 2 months, we increased the brand’s organic traffic by 46%. Here’s how we tackled the problem:
Our Goals
Regain Control of Branded Search: Eliminate the unauthorized resellers’ dominance over branded search terms.
Fix Technical SEO Issues: Address indexation and technical SEO issues to improve visibility.
Boost Traffic to Key Pages: Build quality backlinks and redirect traffic back to the official brand site.
Our Approach and Implementation
Step 1: Reseller Analysis and Action
We identified and mapped out all unauthorized resellers, analyzing their traffic sources, keywords, and backlink profiles. Working with the brand’s legal team, we advised issuing warnings to these resellers for trademark violations. The largest offenders, who were using exact brand names with alternative TLDs, took the warnings seriously and changed their domains.
Step 2: Technical SEO and Indexing Improvements
Our team worked to fix critical technical SEO issues on the brand’s main website, focusing on:
Indexation: Ensuring only the official site’s pages were indexed by search engines.
Brand Authority: Optimizing pages to reinforce the brand’s authority and authenticity.
Step 3: Quality Link Building
We launched a targeted link-building campaign to secure high-quality backlinks to key product pages, boosting the brand’s domain authority and signaling its legitimacy to search engines.
Results and Impact
Our focused efforts delivered measurable results:
46% Increase in Organic Traffic: Traffic rebounded by 46% within just 2 months, helping the brand regain its visibility and market position.
Clear Brand Dominance in Search: Reduced confusion in search results by reclaiming control over branded terms, directing users to the official site.
Improved Authority: High-quality backlinks and technical fixes strengthened the brand’s online presence.
Below are some screenshots from the reports and analysis presented to the client
Reclaim Your Brand’s Market Share
Is your brand losing traffic due to unauthorized competitors? Book a 15-minute call with us to see how we can help protect your brand and drive meaningful growth.
