Case Study: 153% Traffic Growth in 5 Months, and 1455% in 3 years.
Our goal was clear: build their foundation for SEO success, and shoot them to the stars. Keep reading!
Saif Abbas
5
min read
Client Overview
Industry: Life-size Dinosaur Models
Services: Life-size dinosaur replicas for parks, events, and exhibitions
Location: Based in China, shipping worldwide
Project Start Date: 2020
Results shown are from the initial 5-month project as well as long-term growth over three years.
The Challenge
OnlyDinosaurs came to us with a solid product but a limited online presence. They were generating around 4,000–5,000 visitors per month through organic traffic, but this was far from their potential. The key challenges included:
Low Organic Traffic: Despite the uniqueness of their products, their website wasn’t attracting enough visitors.
Lack of Infrastructure: Their site lacked the technical and content foundation needed to support sustained SEO growth.
Content Gaps and Limited Backlinks: They had minimal content targeting high-intent keywords, and few quality links from authoritative websites.
Our goal was clear: build their foundation for SEO success, increase their traffic, and help OnlyDinosaurs gain visibility in a niche market.
Fast Forward to Now
In just 5 months, we achieved a 150% increase in organic traffic. By laying the groundwork for SEO and growth, we helped scale their traffic from an initial 4,000–5,000 visitors per month to over 70,000 per month within three years—an increase of 1455%. Here’s how we did it:
Our Goals
For OnlyDinosaurs, we set realistic yet ambitious targets:
Increase Organic Traffic: Drive a 50% traffic increase in the short term, with long-term traffic of 100,000+ visitors per month within 3 years.
Build SEO Infrastructure: Create a technical and content foundation to support ongoing SEO growth.
Increase Visibility with Quality Content and Links: Fill in content gaps and acquire high-authority backlinks.
Our Approach and Implementation
Our strategy to transform OnlyDinosaurs’ online presence involved several focused steps:
Step 1: In-Depth Audit
We started with a comprehensive audit covering everything from initial customer interactions to sales. This included an analysis of their CRM setup to streamline how contacts were routed and managed.
The audit is 63 long page, covers everything from technical, content, keywords, user experience, data tracking, backlinks, social & pr, sales process.
and it comes with a detailed timeline of what we will do, exactly every month to get you the results we promised.
Step 2: Keyword Research & Competitor Analysis
We researched relevant keywords and analyzed competitors to identify any gaps in their strategy. This helped us map out new pages to create, targeting high-intent search terms that would drive qualified traffic.
Step 3: Full Website Revamp
With the insights from our audit and research, we revamped their website. This overhaul improved user experience, made navigation smoother, and ensured that pages were optimized for SEO.
Step 4: Content Calendar & Link Building
Once the site was optimized, we developed a content calendar to support ongoing SEO. We focused on acquiring high-quality backlinks through outreach, content contributions, and PR campaigns, securing mentions and links from reputable websites to boost their authority.
Results and Impact
The results of our work were transformative for OnlyDinosaurs:
5-Month Growth: In the first 5 months, organic traffic increased by 365.82%, significantly expanding their reach.
Long-Term Growth: After three years, organic traffic reached 70,000 visitors per month, representing a 900% increase from where we started.
Improved Visibility: OnlyDinosaurs now ranks for hundreds of relevant keywords, bringing in consistent traffic and brand recognition.
Below are some screenshot from our reports. This is how we often report on things, full of insights and we track our KPIs always.
Want Results Like These?
Looking to grow your online presence, increase traffic, and expand your brand’s reach? Book a 15-minute call with us today to discuss how we can achieve similar results for your business!
