Case Study: 275% Traffic Growth for a UK Moving Company in 8 Months

Client Overview

• Industry: Moving Services

• Location: United Kingdom

• Project Duration: 8 months

The Challenge

A UK-based moving company came to us facing stagnant traffic and significant technical challenges. As they continued to add new pages to their site, a large portion remained unindexed due to configuration issues. With limited resources, they aimed for rapid growth, but their site’s infrastructure was not set up to support this scale. Key challenges included:

• Indexation Problems: A significant number of pages were blocked from indexing due to issues in robots.txt and sitemap.xml files.

• Technical Errors: The site had internal link errors, slow load times, broken pages, and poor mobile performance (some pages took over 30 seconds to load).

• Content and Crawl Efficiency: Thousands of thin content pages were consuming crawl budget and impacting SEO.

• Reputation Management: Handling dozens of daily reviews became overwhelming, impacting their brand’s reputation and resource allocation.

• Low E-A-T (Expertise, Authority, and Trustworthiness): Their site lacked critical elements like author bios, testimonials, and social proof, which are crucial in building credibility and user trust.

Fast Forward to Now

In 8 months, we helped this moving company achieve a 275% increase in monthly traffic, growing from an average of 40,000 to 150,000 visitors. Here’s how we tackled each challenge and set them up for sustained growth.

Our Goals

1. Increase Monthly Traffic: Aim to reach 150,000 monthly visitors within 8 months.

2. Fix Technical SEO Issues: Resolve indexing, speed, and mobile usability issues to improve user experience and crawl efficiency.

3. Enhance E-A-T and Reputation: Improve site credibility by boosting E-A-T and managing their online reputation efficiently.

Our Approach and Implementation

We always start with a comprehensive assessment first, covering everything, this is our roadmap to success.

Step 1: Comprehensive Technical Audit and Fixes

We began with a full technical audit to identify and resolve key issues:

• Indexability: Fixed issues in robots.txt and sitemap.xml to ensure critical pages were indexed.

• Core Web Vitals: Enhanced load speed, optimized mobile usability, and improved overall site performance by addressing slow-loading pages.

• Redirects and Internal Links: Corrected broken links and optimized internal linking to improve crawl efficiency and site navigation.

Step 2: Content Optimization and UX/UI Enhancements

To maximize crawl budget and improve user experience, we advised the client to:

• Prune Thin Content: Removed low-value pages, consolidating content to focus on high-quality, useful information.

• Enhance E-A-T: Recommended adding author bios, addressing negative reviews, and adding more testimonials and social proof to build credibility.

• Create Additional High-Value Pages: Suggested adding more informative pages to enhance user experience and support SEO growth.

Step 3: Toxic Link Disavowal and Quality Link Building

Our team disavowed toxic backlinks that were harming the domain’s reputation. Simultaneously, we launched a link-building campaign to acquire authoritative, high-quality backlinks, reinforcing the site’s trustworthiness.

Step 4: Automated Reputation Management

Given the high volume of daily reviews, we implemented AI-driven automation to streamline the reputation management process. This reduced the time spent on handling reviews by 70%, allowing the team to focus on more strategic initiatives.

Step 5: Ongoing Advisory Support

With limited resources, we worked closely with the client to provide clear, actionable guidance on tasks they could manage in-house, enabling them to maintain momentum without overextending their team.

Results and Impact

Our efforts delivered transformative results for the moving company:

• 275% Increase in Monthly Traffic: Traffic soared from 40,000 to 150,000 monthly visitors in just 8 months.

• Improved E-A-T and User Experience: Enhanced trust and credibility through better UX/UI, author bios, testimonials, and social proof.

• Efficient Reputation Management: Reduced time spent on handling reviews by 70% through automation, improving brand perception and resource allocation.

• +17% increase in sign-ups (attributed to organic growth)

Want to Achieve Rapid Growth and Boost Your Brand’s Credibility?

Is your business held back by technical or reputation management challenges? Book a 15-minute call with us to discover how we can help you unlock your brand’s full potential!